Flex / Flock

Flex & Flock Info

Flex & flocking can easily be used for very small quantities. The name and number on football shirts is the best example of this, but the ‘totems’ or emblems on the sweaters worn by members of youth organisations are often printed using this method.


  • Suitable for small print runs
  • Excellent for personalisation such as names, numbers, ‘totems’, etc.
  • Possible to print item by item
  • Item by item printing can be done fairly quickly
  • Fairly long lasting if properly washed
  • Involves one-off (digitalisation) costs
  • Possible on various sorts of bases (polyester, cotton, nylon, etc.)
  • Also suitable for areas that are difficult to reach


  • More expensive than (transfer) serigraphy
  • Not recommended for large print runs (except for names)
  • Slow for big print runs
  • Small details are not possible
  • Limited colour range (compared with serigraphy); specific Pantone shades are not possible
  • Cannot work with rasters or colour gradients
  • File must be vectorial (.ai, .eps, .cdr, etc.), otherwise the program does not recognise the cutting lines, graphic (re-)drawing costs may be charged

Flex- & flock

Flocking is a textile printing technique often incorrectly referred to as Flexography (a rotary industrial printing technique using an inking roller).

The basic flocking technique involves serigraphy, when a coat of adhesive is applied to the item of clothing. This adhesive is then sprinkled electrostatically with fine coloured textile fibres (the flock). The surplus fibres are sucked away and the item of clothing then passes through a drying tunnel. This technique creates a velvety feel and look.

The flocking technique most commonly used today is far simpler. It involves the hot application, under high pressure, of a fine thermobonded film of very flexible PVC or polyurethane, cut out in advance with a plotter (digital cutter). The excess film that does not have to be printed on the item of clothing is removed manually (trimming). To do this, we need three essential tools: the computer, the plotter and the hot press.

Flocking or flex

Flex is very fine and is smooth and soft to the touch. It can have various appearances: matt, glossy, sequined, reflective, puffed, pre-printed in the factory with various motifs (streaks, camouflage, fine stripes, etc.), metallic effect, mirror, photoluminescent, etc.

Flock is thicker and has a velvety feel. It gives t-shirts a vintage look and is very suitable for sweatshirts.

For various colours we recommend digital flex/flocking.

Note: as for all printing methods, there are fixed overheads covering the digitalisation of the logo or the creation of the cutting file. These are independent of the price of the printing itself and will be recouped in line with the number of items printed. These fixed overheads will not be rebilled for future orders if the logo does not change.